John H.

Compétences

• Go-to-market5/5
• OKR4/5
• HubSpot4/5
• Supabase4/5
• BigQuery3/5
• Roadmap5/5

Expériences

1. Demand Operations Manager - Freelance

   March 2026 — Present

   • Designed and delivered Brevo’s first enterprise Demand Operations platform, replacing a manual MQL process with account-based intent scoring, automated lead routing and lifecycle management to improve sales prioritisation. • Designed the end-to-end demand ops architecture, including multi-touch intent scoring, lead routing, lifecycle automation and CRM integration across Marketing, Sales and Revenue Operations. • Defined the intent signal taxonomy, scoring methodology and event architecture, transforming behavioural data into automated lead prioritisation and routing. • Built the operating framework for lead qualification, assignment, SLA management and sales orchestration, improving alignment between Marketing, Sales and RevOps. • Partnered with Product, Data Engineering, Marketing and Commercial leadership to deliver the platform from discovery and solution design through testing, rollout and continuous optimisation. • Scoped the next generation of the Demand Operations roadmap, including AI- powered account engagement, lifecycle automation and advanced revenue intelligence.

   • Roadmap

2. Took ownership of the inbound CRM, improving data quality, ownership rules and

   Sept 2025 — Feb 2026

   • pipeline visibility. • Introduced clearer sales processes and reporting for the inbound team, creating more consistent pipeline management. • Supported the launch of a new product through customer discovery, demos and commercial feedback. • Worked with leadership to evaluate GTM tools and improve how CRM, workflows and reporting supported the commercial team. • Helped shape GTM execution across European and US staffing markets through demos, content and early outbound activity.

3. W ORK EXPERIENCE

   Apr 2024 — Sept 2025

   • Defined and executed the go-to-market strategy, generating 500+ MQLs through events, surveys and targeted outbound campaigns within three months. • Delivered recruitment data audits, KPI frameworks and executive dashboards to help HR and Talent leaders make data-driven decisions. • Advised leadership teams on recruitment technology, system architecture and operational workflows. • Designed and built an MVP with Leroy Merlin to validate product-market fit and gather customer feedback. • Built community-led marketing initiatives generating 100,000+ video views, 600,000 LinkedIn impressions and a community of over 180,000 professionals.

   • Go-to-market

4. Physical Education

   Mar 2023 — Feb 2024

   • Led the GTM strategy, increasing inbound demand from ~3 to ~60 MQLs per week in two weeks.Yes • Redesigned HubSpot, CRM workflows and commercial processes to improve reporting, automation and cross-team execution. • Led commercial and operational initiatives across Sales, Marketing and People in a • Series A SaaS business.

   • HubSpot

5. Youda, Founder

   2022 — May 2023

   • Co-founded a no-code HR platform focused on improving employee experience. • We secured €300k in funding and won the first enterprise customer with 3,500 users. • Designed the go-to-market strategy, commercial operating model, OKRs and reporting framework to support early growth.

   • OKR
   • Go-to-market

6. The Pioneers, GTM

   Aug 2020 — June 2022

   • Built and scaled a recruitment and people operations consultancy, growing the business to £40k MRR within six months. • Designed bespoke ATS workflows, hiring systems and people analytics dashboards for high-growth startups. • Delivered consulting projects across hiring operations, recruitment process design and RecOps. • Supported customers including Panaseer, Luko and Lukso.

7. Country Manager, UK

   Aug 2016 — May 2020

   • Built and scaled the UK business from launch to 28 employees, establishing the management team and operating model. • Grew annual revenue to €1.7m within three years. • Owned the UK go-to-market strategy, commercial planning and operational execution. • Introduced KPI frameworks, OKRs and reporting to support forecasting, hiring and commercial decision-making. • Led Sales, Account Management, Marketing, Partnerships and Talent Acquisition, reporting directly to the founders.

   • OKR
   • Go-to-market

8. Early Career

   Feb 2007 — July 2016

   • Founder, GO Digital Recruitment (acquired by talent.io) • Team Manager, Propel London (~50 employees) • Team Lead, GCS Recruitment Specialists (~100 employees)