Milena T.

Compétences

• Gestion de projet5/5
• Copywriting4/5
• Salesforce5/5

Expériences

1. CRM & Marketing Manager

   Sep 2025 — Present

   • Lead CRM and client engagement strategy across Greece and Cyprus, supporting acquisition, retention and long-term client development. • Analyze client data, purchasing behavior and CRM performance to identify actionable insights, priority segments and commercial opportunities. • Develop targeted clienteling and activation strategies across key customer segments, including high-value clientele. • Plan and coordinate client activations, private events and experiences aligned with the Maison's luxury positioning and local business objectives. • Partner with retail teams to translate CRM insights into actionable clienteling initiatives and personalized customer journeys. • Monitor CRM KPIs and campaign performance, turning data into recommendations that support local business decisions.

2. Marketing Intern - The Hacker Project, Balenciaga x Gucci

   Dec 2021 — Mar 2022

   • Collected and analyzed consumer data to identify trends and inform marketing recommendations. • Supported influencer identification, recruitment and campaign management. • Prepared marketing proposals, presentations and visual representations of research and performance data.

3. Senior Marketing & Public Relations Manager / Project Manager

   Jan 2018 — Oct 2020

   • Managed media communications and negotiated collaborations for fashion and beauty clients. • Developed media plans and contributed to PR and marketing strategies, including influencer and celebrity projects. • Planned and delivered corporate and product-launch events and supported campaign copywriting. • Managed project budgets, timelines and deliverables; produced reporting, competitive insights and KPI evaluations.

   • Copywriting

4. Part-time Customer Relations & Retail Support

   Jun 2015 — Oct 2018

   • Advised customers, supported client relations and administration, and managed purchase and delivery processes. • Supported social media activity, stock monitoring and new-brand research.